The Importance of Following Fashion Trends

If you’re into fashion, you’ll understand why the world celebrates Fashion Week like it was Christmas. You’ll understand why they trip over their own feet trying to get a front-row seat and ogling at the super models who stride down the runway in the latest seasons’ collections by the several of the world’s renowned fashion designers. Fashion trends are something fashionistas cannot live without. It is their lifeline to what is hip, cool, fresh and fierce.

Fashion tells us a lot about a person, the way they dress, the way they put their outfits together indicates the kind of person they are on a daily basis. Even people who profess not to care about how they look still tell a story about who they really are or what they strive to be. One cannot say that they don’t care about fashion but not look a certain way, whether it’s to their detriment or success.

Fashion is not just wearing clothing that protects us from the elements. Fashion trends tell us what to wear when we are down in the dumps and when we are high up in the clouds. Fashion trends inspire chemistry and can be the start of a very beautiful love affair, as well as the end of one.

If the only permanent thing in the world is change, then this is certainly manifested in the world of fashion where change occurs as fast as a blink of an eye. It can quite challenging and confusing to follow fashion trends but follow them is what people do and do well in most cases. Case in point would be the purported fashion icons who are able to whip up outfits from the most casual to the most glamorous at any given day of the week or at any time of the day for that matter. They can be having a bad day but you wouldn’t know by their perfectly put-together outfits and the smiles they flash at the paparazzi. Paris Hilton could have just broken up with her latest guy during the morning while wearing designer jeans and top and party that same night in a silvery wisp of a dress.

But just who exactly starts these fashion trends and why do people follow them? Musicians like rock stars, athletes, actors and actresses and even political figures have been credited to start fashion trends. When someone influential decides they want to tell the world that being Emo is cool, expect the rest of the world to embrace the Emo trend and to see the world from one eye. People follow fashion trends are what categorize us as individuals or groups, what makes us stand out or what defines us to the rest of society. Fashion trends are frippery that makes us look like the rest of the world.

Another reason why people follow fashion trends is because they want to participate in a never-ending popularity contest. Trends in high fashion or “haute couture” are always carefully scrutinized and if found wanting, you can be sure to see it everywhere you look – on the runways, on TV shows, in the movies and even on your next-door neighbor. The trends can have price tags that can feed an entire third-world country but people would still go ahead and get the look. It all boils down to the fact that we all want to be liked and loved and this is one surefire way to have just that.

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How The UK Changed The World of Fashion

September 2012 is London Fashion Week, one of the fashion world’s most prestigious events. With London just being voted the most fashionable city in the world by the Global Language Monitor, it’s clear that this year all eyes are on the English capital. As top designers show off their designs on the London catwalks, we take a look at the many ways the UK has revolutionised the world of fashion.

Undoubtedly one of Britain’s biggest contributions to the fashion world is making black the ‘it’ colour. Though Coco Gabrielle popularised the colour in the 1920’s, it is widely thought that Queen Victoria was the first person to thrust the eternally stylish colour into the mainstream. Before Queen Victoria, black was widely associated with mourning and when her husband, Albert, died in 1861 she too donned the traditional shade of mourning as she grieved for him. However while most only wore the colour for a short while, Victoria continued to wear black until her death 40 years later, once more thrusting it into the public eye.

On the opposite end of the spectrum, Britain is also responsible for injecting a little colour into fashion as the birthplace of artificial dye. Of course dyes had been used to colour clothing for millennia but these dyes all had their origins in the natural world. However in 1848 the young London chemist William Henry Perkin was working on an artificial treatment for malaria and instead created a synthetic dye called Mauveine. He then nicknamed the colour ‘mauve’ and went to mass produce the dye to great success.

Colourful outfits are all the range these days with pop stars like Lady Gaga and Nicki Minaj raising eyebrows with bold, eccentric designs. Though their choices of fashion may turn heads they’re not the first to challenge the fashion status quo. In the late 19th and early 20th century, London’s Lady Lucy Duff-Gordon, more commonly known as Lucile, shocked the world with her radical designs. Rather than following current trend, Lucile instead created bold fashions that she designed for individuals, not the masses. She was also one of the first to show off her wares on catwalk shows and shocked society with her racy lingerie. The House of Lucile was a huge success, becoming one of the first truly global fashion brands and has recently been revived by Lucile’s great, great, grand-daughter Camilla Blois.

So while London Fashion Week will show of many of UK’s best contemporary designs, remember that Britain’s contributions to the world of fashion go back much, much further.

Information About Fashion Design Drawing

Fashion design is the talent of applying design to body shapes in order to come up with fashionable clothing. For you to succeed in the world of fashion and design you must be able to do sketches and drawings. These are the ones which give you a rough idea about how the end product will look like. If you need to learn how to do fashion design drawing, you may need to start at the lowest level in order to build your skill from there. Starting from the lowest level will give you the confidence required for you to make it in this industry. In fact, you can come up with your own ideas and put them down as drawings or sketches

Most of the people, who consider themselves poor drawers, end up being the best in fashion design. If you are interested in fashion design, you can join a college or institution which offers fashion design as a course and pick it from there. Drawing is important when it comes to this industry; however even with basic knowledge on drawing you can make it. The following are some of the tips to use if you want to succeed in fashion design.

• Learn how to draw.

Drawing is important in fashion design because it is the only medium you have to express the ideas you have in your mind. Without it, you will have problems explaining to people what you want to make for them. Where there are no sketches, it will be hard for you to make your client understand what you intend to do. The good thing is that, you do not need to be a good artist; taking basic lessons on how to do sketches is all that you need.

• Get yourself a good sewing machine.

After getting knowledge on how to sketch, you will need to buy a sewing machine to help you stitch your clothes. You may need to go for a refresher course in order to sharpen your sewing skills. That will also bring you up to speed with the various sewing patterns which are prevalent in the fashion world. Getting a refresher course will also create an opportunity for you to remind yourself how to do hand sewing. Remember that you will need all these skills during your fashion career.

Schools for Fashion Design: Helping You Get the Fashion Career You Want

Several schools for fashion design offer different courses to help students pursue a career in the field. These colleges provide training and education for students to help enrich their talent, while strengthening their cultural, social, and economic experiences. Students can choose from several career paths. Here are some of the jobs they can take once they graduate from a fashion design college.

Merchandisers

These people specialize in clothing production and market analysis. They can earn over $100,000, depending on their level of expertise. They determine the production cost, sales number, and product direction manufacturers can take for every season. Fashion merchandisers may also design mannequins, store windows, and layout of an outlet. Their overall evaluation depends on the inventory-a merchandiser can become successful if a specific style of apparel is sold out of stock. They also keep up with the fashion trends, anticipating the supply and demand to prevent the inventory from selling out too quickly or not selling at all.

Managers

These people can work as supervisors in boutiques. They are accountable for arranging the sales force and handling back office support staff, which are important for the store’s success. Some fashion managers oversee a particular section of an outlet, monitor employees, manage the inventory, and ensure the store meets its sales goals. Some managers are also in charge of making advertisements and other promotional displays for a certain project or clothing.

Marketers

These people work in the frontlines of the fashion industry. This profession is also one of the most sought after in the fashion industry. Fashion marketers research and analyze the public’s taste and different methods of trades. They can conduct interviews, surveys, and study customer traffic throughout different stores. They compile their findings to help clothing manufacturers and stores make a unique selling point that can appeal to their consumers. Marketers should have a graphic design degree from an accredited university. They should also be creative and capable of working with others.

Fashion buyers

Like merchandisers, fashion buyers aim to analyze the trends and help manufacturers or stores come up with the right course of action. They are responsible for maximizing and boosting sales through development and implementation of business strategies. They visit boutiques, meet with clothing manufacturers, and attend trade and runway shows. Fashion buyers need to have an impeccable taste and knowledge when it comes to forecasting trends. Fortunately, fashion schools provide training on different techniques for product selection, pricing, and promotion.

Urban Fashion – The Ultimate Fashion Statement Of The New Generation

A distinctive style of dressing originated among the African American youths centering the cities of Los Angeles, New York City, Philadelphia, Detroit, Atlanta, Virginia etc. This style of dressing is known as the Hip Hop fashion or the urban fashion. Urban fashion, as we know it today is not the product of one single city, but all the cities have added some flavor of their own to make it popular. In general, this fashion is closely related to the expressions and the attributes of the hip hop culture. Urban fashion has evolved with the passage of time and it has made its own mark in the fashion world. In the present times it is accepted and followed by people of all ethnicity.

In the 1990s, Tommy Hilfiger was one of the most celebrated and prominent brands regarding sportswear though other brands like Nautica, DKNY, Calvin Klein etc were also popular. When Snoopy Doggy Dogg, the famous American rapper wore a Hilfiger sweatshirt during his performance on Saturday Night Live, all the stocks of that particular shirt were sold out the very next day from the New York City stores. This incident clearly shows the popularity of urban fashion among the American youth population.

The first one to set the trend of the emerging hip hop fashion is Karl Kani. He started a completely new fashion movement by combining his passions, and thereby he was followed by many fashion designers in the near future. In the late 90s many hip hop artists launched their own fashion labels and clothing lines, for instance, Russell Simmons (Phat Farm), Diddy (Sean John), 50Cent (G-Unit Clothing) etc. This fashion genre has been dominated by the upcoming urban clothing lines and will continue to do so.

However, nowadays in the world of the hip hop fashion there has been a resurgence of the old fads with the emerging new ones. In the last few years of the last decade music artists popularized the trend of getting tattoos all over the body. Tygart, Soulja Boy etc are some of the typical examples. Though tattoos have been much common in the film industry, but it has never been of much importance in the hip hop industry.

In spite of its huge popularity, the urban fashion had to face much criticism from the commentators of both the inside and outside communities, regarding the cost of the accouterments of this specific fashion. Some even expressed disappointment regarding expensive hip hop or urban fashion brands in several magazines.